Our Story
Making genuine Italian pizza with devotion from 1985
From Naples to Your Neighborhood
'TheFutureOfNow' started with one humble ambition: to introduce real Neapolitan pizza to Rome. Established by the Rossi family back in 1985, our pizzeria was once a quaint, family-owned venture with secret recipes passed along generations.
Marco Rossi, the originator, mastered the pizza craft on her journeys across Italy, gaining insights from expert pizza chefs in Naples—the homeland of pizza. After her return to the UK, she set out to bring to life the splendor of original Italian pizza, employing classic techniques and the best ingredients available.
This once small 12-seater pizzeria is now a cherished community mainstay, and while it's expanded, our dedication to excellence and genuine craftsmanship stands firm. We continue to bake with wood-fire ovens, roll out fresh dough every day, and choose top-tier ingredients for our dishes.
Nowadays, 'TheFutureOfNow' is still a family-run business, with the Rossi lineage at the helm, ensuring a team of enthusiastic professionals. Even as we integrate some new technologies, the core of what we do—producing delectable, bona fide pizza that unites families and friends—stays unchanged.
Our Values
Quality Ingredients
We procure only the freshest, supreme quality ingredients, forming alliances with local producers and Italian suppliers to guarantee true-to-origin tastes.
Traditional Methods
Our pizzas are a product of age-old methods, featuring dough fermented for 48 hours and cooked in traditional wood-fired ovens.
Community Focus
We strive to be more than just an eatery—we're part of the community, endorsing local projects and fostering a space that's open to everyone.
Sustainability
Our pledge is to sustainable practices, from cutting down food waste to choosing ecologically sound packaging and advocating for sustainable farming.
Meet Our Team
The dedicated individuals behind our scrumptious pizzas
Marco Rossi
Owner & Head Chef
Spearheading the business into its next generation, this individual has been refining our recipes for over a decade and a half after honing their craft in Naples.
Anna Smith
Executive Chef
Anna, with her 12 years of Italian culinary finesse, elevates our kitchen's offerings, especially in crafting the seasonal selections.
Giuseppe Verde
Master Pizzaiolo
A Neapolitan native, Giuseppe's 20-plus years of creating impeccable pizzas also involves mentoring our pizzaiolos-in-training.
Emily Robinson
Restaurant Manager
Emily ensures that each visitor enjoys an unforgettable dining experience while managing the restaurant's front-end operations with a blend of care and effectiveness.
William Li
Beverage Director
William is in charge of carefully selecting juices and the perfect compliments for our pizzas, providing an overall harmonious dining experience.
What Our Customers Say
This pizza is as close to what you'll find in Italy. The dough has that ideal balance of chewiness, enhanced by the characteristically charred spots only achievable in a classic wood-fired oven.
Edward Thomas
It's admirable that 'TheFutureOfNow' embraces local produce and champions green practices. The distinct quality is apparent in every slice. Their rotating specials are always an event to anticipate!
Catherine Brown
I've been a regular for ages, and the impeccable quality is perpetual. The staff make you feel at home, and the pizza is downright divine. Do try the Truffle Mushroom pizza—it's a showstopper!
Luis Garcia
Awards & Recognition
Top Pizzeria in Karlport
Local Gastronomy Honors, 2019-2023
Top 50 Pizza Haunts in the UK
UK Dining Guide, 2021-2023
Genuine Neapolitan Pizza Seal of Approval
Associazione Verace Pizza Napoletana, 2018
Green Business Practice Recognition
Eco Business Collective, 2022
Come Visit Us
Immerse yourself in the ambiance of authentic Italian pizza in a cozy, inviting setting